IABC Ottawa is a non-profit organization, made up of communications, marketing, public relations, and creative professionals at various stages in their career. Our mission is to develop strategic communications professionals, create connections, and advance the profession.
With the launch of IABC’s “Stronger Together, IABC2025” strategic plan and in conversation with our Board of Directors, volunteers, members and the broader community in Ottawa through the annual membership survey – the local chapter was in a prime position for a new strategic plan.
Our new three year strategy is focused on how IABC Ottawa can deliver the best value to our members and foster a community where everyone belongs and thrives. The work we do is guided by the chapter’s leaders core values: leadership, growth, teamwork, and connection. Our goal is to achieve the commitments identified in this plan by the end of the 2023-2024 season.
When we think about our members and where they are in the communications profession, we can understand their expectations, concerns, and motivations. We used the following descriptions to base our strategic objectives off of.
Someone who is launching their career. They are developing initial knowledge, skills, and behaviours to become a communications professional. They benefit from close supervision, exercising initiative and creativity within a well-defined area.
Someone who is branching into a specific focus or broad multi-disciplinary focus of their career. They lead projects or client engagements independently, developing credibility with stakeholders while building relationships related to areas of interest.
Someone who has assumed increased stakeholder responsibilities, project and business management roles, and financial administration. They provide strategic communication advice to an organization’s leadership team and help develop other leaders with communication responsibilities.
Someone who plays a crucial role in shaping the organization’s future by advocating for promising people, programs, and ideas that align with an organization’s direction. They have developed competence in several areas and are well-regarded in the profession, often operating on a global, national, or regional role.